Inner city regeneration and urban renewal frequently features multi-purpose venues alongside living apartments and offices serving the needs of the local population, business visitors and international tourists.
Hagag Group is one of Israel’s leading real-estate developers and has recently completed the construction and installation of a multi-purpose venue as part of a prestigious new inner city urban renewal project in Tel Aviv.
At the heart of this high-end complex is ‘Pop and Pope’ – a restaurant, bar and event space. The venue operators harbour the aspiration of elevating Tel Aviv as a hub for excellence in cuisine combined with the most modern and inspiring of atmospheres and spaces. Naturally the desire to provide a high calibre environment for guests and diners includes the provision of state-of-the-art audio.
To achieve this, Hagag Group has worked in conjunction with audio specialist Kahane Group to supply an aesthetically pleasing and high quality sounding Void Acoustics installation for this prestigious complex located in the heart of Tel Aviv’s CBD.
Kahane Group has worked alongside Hagag Group on previous occasions, primarily on high-end domestic properties focussed on installing innovative smart home solutions. However, this is the first big audio project they have undertaken for Hagag in a commercial setting, and was a new and dynamic challenge for the teams.
Pop and Pope occupies 2,200square metres of space across the 14th floor of Ha’arbaa Towers in the centre of Tel Aviv. With panoramic views across the city, it provides unparalleled high class, sky high hospitality for the residents of, and tourists to the city. The brief was to execute an audio installation reflecting the high calibre nature of the venue.
The venue opted for Void’s signature Air Series loudspeakers in their trademark red, highlighting them as futuristic features around the space. As a result, the audio specification includes a distributed system providing not only aesthetically pleasing fixtures but an exceptionally high-power output with a non-fatiguing sonic signature. The Airten, Air Motion, Air 8 and Venu 215 loudspeakers all feature and are supported by Bias Q2 amplifiers.
EMEA Sales Manager for Void Acoustics, Josh Pearce was delighted to support Kahane Group with the project. “The Kahane team are highly skilled and professional with great industry knowledge and experience. They have a wide network of contacts in the region and are very much the type of business partners we at Void like to work with.”
Audio consultant Alon Laski manages all major projects for the Kahane Group and enjoys an excellent working relationship with Void Acoustics. “The design aesthetics of Void’s products ooze luxury and ‘newness’ so made them the perfect products to install into Pop and Pope” explains Alon. “The venue layout provided some challenges and we had to be careful to position the fixtures to ensure smooth and even coverage of audio particularly for the dance area.”
The events space offers an adaptable space for a plethora of events including product launches, publicity events, weddings, birthdays and anniversaries and any other type of private event and so the audio installation needed to be multi-functional and adaptable. “We worked collaboratively with Alon and his team on the ground from the initial specification through to the installation to ensure the system was fit-for-purpose and could address all possible requirements” continues Josh.
The new venue opened to much public and media acclaim last summer and enjoyed being fully booked in late summer 2020, between Israel’s pandemic lockdowns. However, with further pandemic spikes the venue is closed once more and there is currently no date confirmed for the reopening of the restaurant and entertainment venue.“
The venue concept for Pop and Pope was born against the background of a global trend of opening entertainment and culinary centres at the heart of prestigious office towers in major cities around the world” comments Yossi Shema, CEO of Pop and Pope Restaurant. “An integral part of creating an atmosphere is acoustics, sound quality and of course the music that is played. I am confident we have achieved all of this in all senses through the installation of a complete Void Acoustics system which contributes to the overall experience for our guests,” he smiles. “We really couldn’t be more thrilled.”
Void’s Josh is encouraged about the potential in the region. “There is massive potential in this region, and once the pandemic is under control, I am certain we have given ourselves the very best chance of succeeding being represented by the team at Kahane. We look forward to nurturing this relationship into the future with our hospitality, residential and touring series.